Ayala Malls Opens More Digital 3D Cinemas

More and more wonders unfold with each visit to the Ayala Malls. Considered as the urban hub of A-list retail brands, the Ayala Malls never runs out of first-rate choices for the whole family.

Sex and the City 2 Starts Filming in NYC

After the success of the first Sex and the City film last year, the fab 4: Parker, Catrall, Davis and Nixon are back for another shot for the sequel of the sexiest tv series turned film franchise.  We got a heads up from New Line Cinema and here is the buzz.

Harrison Ford Stars on a Racial Drama Crossing Over

America is truly the country of Dreams. No wonder immigrants do all that they can just to enter this big nation even if it will cost their life. Their desperate acts of entering the country test the humanity and morality of immigration enforcement officers like Max Brogan (Harrison Ford) in The Weinstein Company’s new racial drama "Crossing Over," writer-director Wayne Kramer explores the temptation of the American dream, and the reality that immigrants find - and create -- in modern L.A.

2012 Film Theatrical Banners Released

If there is a certain date in the Calendar that is so controversial. Nothing will ever match the year "2012". many Years ago, Mayans devised a calendar of their own and left it to us not just to be another display our museums. What makes this Calendar unique is the Calendar shows the exact date of the Apocalypse.

Disney Pixar's UP Breaks the Record on Opening Box Office in RP

Last time I just reported to everyone that Ice Age 3 is the highest among the Opening box office in the Philippines for aqnimation. But guess what? Somebody just came in to steal that crown from 20th Century Fox's latest animated feature.

Greenbelt3 Digital 3D Cinema Launched

Last Saturday, May 15, 2009, I was invited for the launching of Greenbelt3's Digital 3D cinema. The event is held in the GB3 cinema lobby where a lot of guests are invited to experience the new cinema facility.

Ice Age 3 Breaks the Record of Best Animated Flick in RP

Last month we are amused by the latest Ice Age installment Dawn of the Dinosaurs and it did pretty well in the box office that it beat Transformers sequel to the top spot on its first week. But the movie's reign didn't stop there because it is reported that Ice Age 3: Dawn of the Dinosaurs is the Philippines no. 1 Animated movie of all time.

Digital Innovations in Greenbelt 3 Cinemas

Filipinos are natural born movie lovers, movies had provided everyone with entertainment and leisure that we all deserve after long hours of work. But going to the cinema today became an ordinary habit that sometimes people just choose to stay at home rather than spending those hard earned cash on a regular habit that you can do even in the comfort of our homes.

Feel the Need for Speed in Enchanted Kingdom

Are you the one who enjoys adrenaline rush driving? Where the smell of burned rubber stimulates your reflexes and thirsts for more heart pumping chases? Then Enchanted Kingdom is the place for you. Yes, you heard it right. The country's top theme park is hosting once again a whole month event for speed aficionados.


Now on its second year, “Speed Month @ EK” will present legs of the 2009 Magnolia Karting Series 2009 (August 1 & 2), 2009 Magnolia Health Tea Underbone King Championships (August 8 & 9) by the Carmona Race Trak, 2009 National Slalom Series (August 9) by the Race Motorsports Club, 2009 Philippine Autocross Championship Series by Shago Racing (August 22 & 23) and 2009 Rally Extreme (August 2 and 30) by Roadwise Motoring Foundation.


A legends race, auto club drive-and-show events and spectacular car displays by Honda & Toyota featuring the Prius are just some of the activities lined up for this fun and exciting month guaranteed to whet the appetite of all Park goers and race & motoring enthusiasts.

Park goers will also have the chance to avail EK's regular day pass for only P350 if they present their local or international driver's license the whole month of August.

So buckle up and drive your way to Enchanted Kingdom starting this August 1 up to August 28, 2009. Open in Saturday and Sunday, 11am to 9pm with fireworks display at 8pm. Enchanted Kingdom is located at the City of Santa Rosa, Laguna. Schedules of activities are subject to changes without prior notice so for more information you may visit www.enchantedkingdom.com.ph or call 843-6074 to 76 or 830-2111 to 16.

Playing Around in SM City Fairview, Annex Building Launch

Back in 2001, I studied in New Era University in Commonwealth but I never had the chance to visit Fairview or maybe I just can't remember it. The moment I set my foot on the grounds of SM City Fairview, there is a sudden gush of Deja Vu. But maybe let's just say I really feel at home whenever I go to any SM malls.



Almost 2 hours of Bus ride from Mandaluyong, SM Fairview is obviously a mall erected only to satisfy this small community in Quezon City that is too far to other malls. Back in 1997, SM City Fairview is erected at the intersection of Quirino Avenue and Regalado Avenue in Quezon City. SM Fairview have been serving the community for almost 12 years now and with the continued growth of its Market that stretches up to neighboring towns and province, management decided to expand the mall to accommodate not only the customers and consumers but also merchants that can offer their goods and services.



November 2008, Annex is officially opened to public. Annex will serve the upscale shopping, dining and entertainment requirements of SM City Fairview. A building that can contain 70 tenants which is approximately 11,748 square meters (28,611 square meters gross floor area) is a perfect place for shoppers and leisure hunters.





The mall's selection of fast foods and fine dining is already enough to satisfy everybody's taste buds, from food chains to specialty restos, SM City Fairview has a wide array of dining stops that will guarantee a gastronomical haven.





And lastly on the Entertainment side, the events hall is large enough to accommodate a big event such as trade shows, concerts and mall tours. The SM Cinemas though are still untouched and management promised us that soon the cinemas will be renovated to upgrade facilities that will fit the patrons, desire in cinematic experience. But if you are not in the mood to watch a flick, just go to Story Land to experience a moment of childhood with amusement rides, kiddie shows and mascots.

I can't promise that I will be visiting SM City Fairview that often because logically speaking it is too far from home. But I guarantee that SM City Fairview is a gift to all the people of this small town in Quezon City. It has all the things they all need and they don't need to travel to far neighboring cities and town just to shop. And now with SM City Fairview's new Annex building, they will be experiencing a new level in shopping experience.

For more infos about SM Malls please visit this link or send them an email at info@smprime.com

Experience IMAX in SM North EDSA

I like watching movies as much as I want to sleep or eat my favorite dishes. It is really one of my favorite pass time. If I'm stressed, I'll just popped some few bucks in the nearest cinema house I can visit to enjoy a relaxing cinematic experience.

But sometimes rather than being relaxed, I end up more stressed. That is why it is still a big factor for me the quality of Cinema house I will go to. Last month I got the chance to try watching a movie in IMAX when I joined my friends to watch Star Trek. The IMAX theater is huge as well as the seats. They are comfortable and supports my body very well. At that moment I fell in love instantly with SM Mall of Asia's IMAX but the problem is, SM MOA is too far from home. Before I reach MOA, I'm already stressed and tired. To conserve energy, I must took a cab ride to Pasay but it costs me a lot because of the traffic. So still I can't enjoy an IMAX experience that often.

Then a friend just told me that there will be another IMAX theater that will open and it is more accessible to those who are nearer the Northern part of Metro Manila. At last IMAX will soon be available in SM City North Edsa.



SM Cinema offers another breakthrough in movie watching experience. After opening the very first IMAX Theatre in the Philippines at SM Mall of Asia, SM Cinema is once again leading the race towards technological evolution by opening another IMAX Theatre at SM City North EDSA on July 16, 2009.

IMAX Theatre SM City North EDSA is uniquely equipped with IMAX's digital projection system which will surely deliver The IMAX ultimate movie experience to all its moviegoers.

IMAX Theatre's digital theater system uses a comprehensive suite of proprietary IMAX technologies, that, when integrated together, creates an experience that consistently puts the audience IN the movie.

This is the world's most advanced digital theatre system and is superior to all conventional digital systems, just as IMAX's film-based system is superior to conventional film-based systems.

IMAX’s digital projection technology: What Makes it IMAX?

An IMAX theatre equipped with IMAX’s digital projection system delivers the key elements that make up The IMAX Experience®.
These elements include:

• IMAX’s revolutionary projection technology, which delivers crystal-clear images
• IMAX’s powerful audio system, which delivers laser-aligned digital sound
• IMAX’s customized theatre geometry, which maximizes your field of view

The IMAX Experience is created through a comprehensive suite of intellectual property and technology, and it is the unique combination of these features that impacts what moviegoers see, hear and feel at the movies.

Virtually everything is customized for the IMAX theatre to maximize the experience for each guest – regardless of where they are sitting.

Now I'm very excited to try the new IMAX Theater in SM City North Edsa. And all of you can enjoy it too. Visit SM North Edsa this coming July 16 and experience a wonderful movie experience with IMAX especially that they will be featuring Harry Potter and the Half Blood Prince as launching film.

For inquiries and ticket reservations, please call 929- 5452 or 924-4274. For inquiries and screening schedule, log on to www.smcinema.com or you can email us at imaxnorthedsa@smsupermalls.com.